Want to Boost Your Sales? Start Speaking to the Decision-Maker.

“Only the decision-maker can say YES. Everyone else can only say NO.”

After more than 20 years in sales, I can tell you that the simplest and most effective way to increase your sales is to make speaking directly to the decision-maker a habit.

It sounds obvious. Yet it's remarkable how many salespeople spend their days speaking to people who cannot actually make a buying decision.

They send endless emails, chase the wrong contacts, arrange unnecessary meetings and fill their pipelines with opportunities that go nowhere.

“Speak to decision-makers. Sell more. It's that simple.”

If you want to sell more, get into the habit of identifying who makes the decisions and speaking to them directly.

This doesn't mean ignoring other stakeholders. They can be important. But your objective should always be to reach the person with the authority to say yes.

You'll quickly discover what matters to them, whether there's a genuine opportunity, what objections need overcoming and what it will take to close the deal.

You'll waste less time, shorten sales cycles and dramatically improve the quality of your pipeline.

The difference can be extraordinary. And it doesn't require complicated sales techniques. Just a better habit.

At Mike 40 Sales we show you how to build this simple discipline into your everyday sales system, from prospecting and qualification through to pipeline management and closing.

Sometimes the smallest changes produce the biggest results.

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Mike 40 Sales helps businesses sell more through elite outsourced sales services, consulting and training. The company was founded and is led by Mike Walters, a sales expert who has generated or overseen more than £500 million in cumulative career sales revenue. www.mike40.com